Rob Ida is no stranger for building top-shelf custom cars. His LT5 powered '41 Willys Coupe and reborn Tucker are legendary in the US-based rod and custom scene. It's been a long time between drinks for Rob and his in regards to a new top-end build, but that has ended with the unveiling of their full-custom 1940 Mercury Coupe at this years SEMA Show.

   The Mercury impressed so much, that it was awarded the Best of Show amongst some high-profile competition. Check out some of the build pics - the quality is typically Rob Ida and the innovation is second to none. Hopefully, we won't have to wait as long for the next build!